Portfolio

End-to-End Store Optimization: - Casa Nueva Store B2B (Hybrid)

Homepage Improvements

• Spearheaded a complete strategic redesign of the homepage to streamline the path-to-purchase. Replaced a cluttered layout with a hierarchical menu, clear search functionality, and high-visibility 'Call-to-Action' sections. These changes directly improved site navigability and reduced bounce rates.• The green tone in the banner was adjusted for better contrast and readability, using a clean palette of green, white, gray, and black.

Product Categories

• Implemented visual category navigation and 'New Arrivals' sections to guide user flow. This proactive layout ensures customers find products faster, directly supporting SEO goals and increasing average session duration.

Product Listings

Audit and optimization of 2,000+ product listings. By rewriting titles, adding new photos, standardizing descriptions, and upgrading imagery, we successfully revived dead stock products that hadn't sold in months, and began selling immediately after optimization. This validated the impact of accurate metadata, directly contributing to the record 10% CTR achieved across the store.

We adjusted image sizes, CSS, and titles to make the product grid cleaner and more balanced. Now collections are easier to browse, and products are easier to spot.

Results:• 125% Organic Traffic Growth: Through technical updates and content optimization, monthly clicks increased from 4.7k to 10.8k in the six months following the redesign.
• Doubled Brand Visibility: Search impressions rose from 51.5k to 109k, significantly expanding the store's market reach.
• High-Intent Engagement: Achieved a 10% CTR, validating that the rewritten product titles and descriptions accurately match customer search intent.
• Inventory Revitalization: Previously stagnant products (dead stock) began generating sales immediately following the listing quality audit.
• Operational Efficiency: Reduced repetitive support inquiries by implementing a comprehensive, self-service Knowledge Base.

Google Search Console Performance: Comparing the 6-month period before vs. after optimization.

Beyond the website, I also updated the store’s Google Business Profile, took in-person product photos, and made small visual changes in the physical store to improve how products are displayed.

Client Success & Operations Management (Freelance - Remote)

Acting as the operational backbone for digital artists and creators. I managed the entire Client Lifecycle, from the initial inquiry and price negotiation to the final delivery of the artwork.Core Responsibilities:• Inquiry Resolution: Managed all incoming communications via Twitter/X, Instagram, and Email, ensuring every lead received a professional, friendly and timely response.
• Project Management: Organized schedules and deadlines using Discord and Notion to ensure 100% on-time delivery.
• Commercial Strategy: Advised on pricing structures and 'Terms of Service' to professionalize the artist's business.
• Meta Ads: Setup and monitoring of targeted basic ad campaigns to drive traffic during commission openings.

About Me

My background is in Digital & Electronic Arts, where I developed a sharp eye for design and detail. I spent nearly two years working freelance supporting digital artists, where I mastered remote client management, communication, and project organization.
In late 2024, I transitioned into the E-commerce industry by joining Casa Nueva Shop. This opportunity allowed me to apply my operational skills to a retail environment, where I learned the ins and outs of the Shopify ecosystem, from catalog management to order fulfillment.Being self-taught is my superpower. Whether it's mastering Shopify's backend or optimizing support workflows, I thrive on figuring things out. I am now looking for a remote role where I can apply this mix of technical organization and customer empathy to help a team succeed.How I work
I'm tech-savvy and quick to adapt. I value autonomy but communicate proactively. If I don't know the answer, I research it until I do. I believe in clear documentation, efficient processes, and treating every customer interaction with empathy.What I value
• Transparent Communication.
• Efficiency & Documentation.
• Empathy.
• Structure.
• Continuous Learning: I value environments where curiosity is encouraged and I can keep improving my skills.